25/05/31, 10:00

We are proud to announce that Boys Of Soweto, a distinguished fashion label under the Bathu Group portfolio, is now available at We Are EGG Cape Town.

We are proud to announce that Boys Of Soweto, a distinguished fashion label under the Bathu Group portfolio, is now available at We Are EGG Cape Town.

This marks a significant moment in our shared journey to elevate local brands to premium retail platforms. As a brand rooted in storytelling, sophistication, and South African street style, Boys Of Soweto has long stood for more than just fashion—it represents identity, creativity, and cultural pride.

From its origins in the heart of Soweto to its presence in a space as dynamic as We Are EGG, this move signals our commitment to building a self-sustaining local fashion ecosystem. With limited-edition drops, refined silhouettes, and a design ethos inspired by township elegance, Boys Of Soweto brings a unique voice to the Cape Town fashion scene.

As part of the Bathu Group’s mission to scale homegrown excellence, this expansion ensures more visibility and accessibility for local fashion. It is about placing our brands where they belong—on shelves, in conversations, and in the closets of proud South Africans and global tastemakers alike.

Visit Us:

Find Boys Of Soweto at We Are EGG Cape Town, V&A Waterfront and experience the fusion of classic tailoring and contemporary design up close.